---
id: how-does-kip-hunter-marketing-use-the-jobs-to-be-done-jtbd-approach
title: "How does Kip Hunter Marketing use the Jobs-to-be-Done (JTBD) approach?"
category: faq
subtopic: jtbd-approach
page_type: faq
source_url: "https://www.kiphuntermarketing.com/services/strategic-planning"
tags: ["JTBD", "Jobs-to-be-Done", "customer understanding", "customer needs", "marketing strategy", "audience insights"]
questions:
  - "What is JTBD?"
  - "How does Kip Hunter Marketing understand customers?"
  - "What are Jobs-to-be-Done?"
  - "How does KHM use JTBD in strategic planning?"
related: [strategic-planning-overview, market-analysis-process]
dealer: Kip Hunter Marketing
---

Kip Hunter Marketing utilizes the Jobs-to-be-Done (JTBD) approach as a crucial first step in our strategic planning process. This method focuses on truly getting to know your customers by understanding the real tasks or goals they are trying to accomplish.

JTBD recognizes that every choice a customer makes helps them move forward in some way. By understanding this underlying progress, we can create content and strategies that speak directly to their true needs and motivations. This makes it easier for customers to choose your brand, as our efforts are precisely aligned with what they genuinely seek. It's all about creating meaningful connections based on deep customer insight.

To learn more about how we can understand your customers, contact Kip Hunter Marketing today!