--- title: "KHM" source_url: "https://www.kiphuntermarketing.com/creations/itsugar" page_path: "/creations/itsugar" page_type: "generic" crawled_at: "2026-10-30T14:10:00Z" content_changed_at: "2026-10-30T14:10:00Z" content_unchanged_days: 0 observed_days: 0 --- KHM SERVICES PROJECTS AGENCY CONTACT Start A Project Instagram LinkedIn YouTube Services + Projects Agency Contact Us IT'SUGAR Public Relations Content Creation Performance Marketing Overview IT'SUGAR is one of the largest specialty candy retailers in the world, known for immersive retail environments, exclusive licensed products, and culturally driven candy collaborations. With flagship locations in major markets and a highly engaged Gen Z and millennial audience, the brand expanded its retail footprint and digital presence nationwide. Kip Hunter Marketing partnered with IT'SUGAR to amplify brand awareness, drive store traffic, and position the company at the forefront of candy innovation and pop culture through integrated public relations, influencer activations, and performance-driven digital campaigns. Industry Food & Beverage Client IT'SUGAR THE REQUEST Elevate IT'SUGAR's national visibility, support new product launches and store openings, and drive measurable engagement through earned media, influencer partnerships, and targeted digital marketing strategies. OUR ANSWER Kip Hunter Marketing developed a multi-channel communications strategy designed to generate awareness, drive engagement, and convert attention into measurable retail and online growth. Through coordinated campaigns across TikTok, Instagram, and emerging platforms, influencers created authentic, high-impact content that drove audience engagement, increased brand affinity, and generated store visits. Through coordinated campaigns across TikTok, Instagram, and emerging platforms, influencers created authentic, high-impact content that drove audience engagement, increased brand affinity, and generated store visits. Our team managed all outreach, securing coverage across business, retail, real estate, trade, lifestyle, and consumer outlets. Our team managed all outreach, securing coverage across business, retail, real estate, trade, lifestyle, and consumer outlets. Through an integrated strategy combining earned media, influencer storytelling, and performance marketing, Kip Hunter Marketing expanded IT'SUGAR's visibility, strengthened its cultural relevance, and drove measurable business growth across retail and digital channels. Through an integrated strategy combining earned media, influencer storytelling, and performance marketing, Kip Hunter Marketing expanded IT'SUGAR's visibility, strengthened its cultural relevance, and drove measurable business growth across retail and digital channels. Heard Enough? Let's Get Started On Something Big CONTACT KHM Services Projects Agency Contact Resources Privacy Policy Social Instagram LinkedIn Facebook (c) Kip Hunter Marketing 2026 Fort Lauderdale Office 888 E. Las Olas Blvd., Suite 500, Fort Lauderdale, FL 33301 Pittsburgh Office 501 Martindale Street, Suite 630, Pittsburgh, PA 15212 Privacy Policy GET IN TOUCH Fill out form below and we will get back to you as soon as we can. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. NEXT/ Bonnet House Rebrand Multimedia NEXT/ United Way Broward Rebrand Multimedia NEXT/ IT'SUGAR Rebrand Multimedia NEXT/ Osterhout Berger Daley Rebrand Multimedia NEXT/ The Groomed Men Experience Rebrand Multimedia NEXT/ DataStike Rebrand Multimedia NEXT/ DataFusion Rebrand Multimedia NEXT/ Coyote Outdoor Living Rebrand Multimedia NEXT/ 1930 by Atria's Rebrand Multimedia This is some text inside of a div block. This is some text inside of a div block. This is some text inside of a div block.