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KHM

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The Groomed Men Experience

Branding & Design

Overview
The Groomed Men is a contemporary wedding-day experience tailored for grooms and their party-combining sharp haircuts, precise shaves, curated drinks, and music to create the perfect atmosphere. At launch, the team sought a visual identity that balanced masculinity, nostalgia, and sophistication. Sparq answered with a striking, handcrafted design inspired by classic barbershop traditions, producing one of our most polished and personality-rich logos to date.

Industry

Personal Wellness

Client

The Groomed Men Experience

THE REQUEST

Create a cohesive logo system and visual identity for a new grooming service that merges timeless barbershop influences with a modern, adaptable design approach.

OUR ANSWER

The Groomed Men partnered with us to shape a new concept rooted in ritual-offering wedding-day grooming experiences that go beyond the chair. We began with strategy, defining the brand's tone, positioning, and personality. From there, we built a comprehensive logo system featuring a bold wordmark, supporting lettermarks, and a custom illustrated character that brings a sense of heritage and charm.

From a bold, rugged wordmark and custom illustrated character to a refined four-color palette and vintage-inspired layout system, each element was crafted to work effortlessly across apparel, digital touchpoints, and wedding-day settings-capturing the essence of a classic barbershop with a clean, contemporary edge.

From a bold, rugged wordmark and custom illustrated character to a refined four-color palette and vintage-inspired layout system, each element was crafted to work effortlessly across apparel, digital touchpoints, and wedding-day settings-capturing the essence of a classic barbershop with a clean, contemporary edge.

We collaborated with The Groomed Men to develop a visual identity that bridges heritage and modern style for today's groom.

We collaborated with The Groomed Men to develop a visual identity that bridges heritage and modern style for today's groom.

The visual identity takes cues from vintage barbershop signage, Prohibition-era design, and Victorian-style lettering-balancing nostalgic influence with sharp, masculine detailing.

The visual identity takes cues from vintage barbershop signage, Prohibition-era design, and Victorian-style lettering-balancing nostalgic influence with sharp, masculine detailing.

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(c) Kip Hunter Marketing 2026

Fort Lauderdale Office
888 E. Las Olas Blvd., Suite 500, Fort Lauderdale, FL 33301

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501 Martindale Street, Suite 630, Pittsburgh, PA 15212

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